Gone are the days when putting a for-sale sign in the front yard and listing on the MLS was enough to guarantee a sale. To sell your property quickly and for a good price in today’s market, you’ll need to get a lot more imaginative than that. Effective marketing is critical and can mean the difference between making a sale and not making a sale. When it comes to creative marketing, though, it’s important to discern between gimmicky approaches and those that are actually unique and effective. With that in mind, we’ve come up with four unique marketing strategies for Massachusetts or Connecticut home sellers.
1. Create a Virtual Tour
Virtual tours aren’t technically new, but they definitely fall into the area of innovative marketing ideas for home sellers in Massachusetts or Connecticut when done professionally and effectively. Virtual tours are no longer just for high-end homes, thanks to the introduction of COVID-19, because purchasers adore them.
“A good virtual tour, whether 360 or video, will grasp a consumer by the hand and bring them from room to room. You can add sound, music, or an engaging, professionally written description that scrolls with the tour’s movement, depending on the tour business.”
Virtual tours are particularly beneficial for home sellers because they provide purchasers “an experience about how they may utilize the house, how they would feel within that space,” which can increase their interest in the home. As you may know, when it comes to buying a home, a lot of it comes down to how you feel about the new area you’ll be living in.” Virtual home tours are a key impact in selling properties at prices two to three percent higher than similar homes without internet tours, according to one study.
Just make sure to ask your Massachusetts or Connecticut agent about the finest virtual tour techniques in your market. Please contact 413-455-0008 for additional information.
2. Leverage the Power of Social Media
Because of the power and reach of social media, house sellers have access to a variety of unique marketing opportunities. “The value of social media in the real estate industry cannot be overstated.” Consider this: 91% of millennials and 90% of baby boomers start their home searches online.
Facebook, LinkedIn, Twitter, Instagram, and YouTube are the most popular social media channels for home sales. Pinterest is also becoming more popular. However, selecting the platform that works best for you is the key to effective social media marketing. It’s up to you to figure out what you’re most at ease with and what works best for you.
Offering a reward for shares that result in a sale is one innovative social media technique that has proven successful for house sellers. For instance, you may give a $1,000 reward to any Facebook friend who shares your listing and it results in a sale.
3. Let Buyers Live There for a Weekend
Allowing potential buyers (the most promising ones) to live in your property for a short period of time is a very unique marketing idea for home sellers in Massachusetts or Connecticut. There’s no better method for potential buyers to learn more about your home and imagine themselves living there.
You’ll feel more at ease with this if you know the people who will be staying in your home, but even if you don’t, it’s worth thinking about. If you have a seemingly serious buyer who is hesitant or undecided, allowing them to stay in your house overnight or over the weekend may be just what you need to seal the deal.
So make it clear in your marketing materials that you’re offering a stay-over-the-weekend deal to serious buyers. Your Massachusetts or Connecticut agent can assist you in vetting potential purchasers so that you don’t waste time.
4. Hold an Extreme (and Fun) Open House
Traditionally, open houses have been dreary and low-key occasions. And the majority of those who go are only tire kickers, not serious customers. An extreme open house, on the other hand, might be a unique and entertaining method to sell your home. All you have to do now is take it to the next level.
For example, you could hold an escape room in your home or have a murder mystery party as part of the open house. You’ll draw in more potential purchasers and make the open house enjoyable for them. Buyers will remember your home because of the enjoyable experience and emotional impact it has on them.
And Call on Your Massachusetts or Connecticut Agent’s Expertise
These are just a few of the many innovative marketing concepts available. There are a slew of other options, including drone photography and high-end staging. However, utilizing the knowledge and expertise of their local realtor is one of the best things property sellers can do. A skilled agent will have a plethora of innovative marketing strategies at her disposal. So, if you’re one of the home sellers in Massachusetts or Connecticut who wants to make their home stand out with distinctive marketing, give us a call at 413-455-0008.